A Look into The Football Concierge

With the end of the World Cup, soccer jerseys are hot on the market. So why not customize your own? By appointment only at the Football Concierge, Nowhere FC can create the kit of your dreams. Located at 100 Forsyth Street, you can play a game of pick up across the street, while your jersey is hot on the press. The House of Marley had the opportunity to go behind the scenes and document the process of customizing a jersey. It was a sight to see, check the photos below. We even got in touch with founder Diego Moscoso (designer for Marc Jacobs and Supreme) and picked his brain about his company.

TA6 TA7

1. When did you guys first link up with House of Marley?

We met them through TheGoodlife! who have a creative agency and team in our league; we’ve known them for years through their parties and recently got introduced to House of Marley and some of the sound systems they make we use for our space. Love it so far.

TA8 TA9

2. When did Nowhere FC form?

We’ve had a team called Nowhere FC for years in the Bowery leagues and Adidas Fanatic league. We make our own kits and work with a large label company called Avery Dennison who makes a lot of the actual badges for Nike and Adidas, used on the top pro and national team kits. They test and make samples of most of their new sports labels and branding with Nowhere FC and use this to create new ideas for the big brands and clubs for future use. We’ve been doing this for a while and so for World Cup we wanted to put all the things we’ve been making into one space for our fans and friends to touch and get to sample on their own jerseys. So we thought to make a “travel agency” that brings Brasil to NY for the month. it’s called the Football Concierge, taking private appointments at 100 Forsyth next to the Chinatown field that is home to our league and team.

TA11 TA12

3. What is the design process before you start to make a jersey?

We appreciate the history of jerseys, and in soccer, there is a long history. For over 150 years clubs from all over the world, beginning in England, have been making variations of their home, away, and alternative kits to wear as a flag for their identity abroad. We follow in this tradition and design our own stuff that tells our story in NY, but also how we see global soccer, a reflection. Our color is Maroon, to symbolize being from Nowhere and the “Maroons” of Latin American colonialism, escaped slaves and runaway indigenous people who made their new nomad colonies for survival, often in the mountain tops. The Spanish word cimarrón was used, meaning like “in the mountaintops”, in reference to the people, ultimately translating and becoming the root word Maroon in english: to be isolated in a remote area, etc. Our process is about telling stories, and for this world cup event we allowed friends and guests to use our menu of graphics to make their own jersey that tells their custom story.

 

 

TA13 TA14

4. What is your favorite jersey you have customized?

Each is fun, one on one with people you never know what you will get. I like to be surprised by people and letting them design or customize is where that happens. Better than being in an office any day.

TA15 TA16

5. What is the most complicated jersey you have customized?

There have been many over-the-top ideas. the more complicated the better, especially if it’s really ugly. It still looks better than NASCAR.

TA17 TA18

6. What makes The Football Concierge unique and stand out against its competitors?

We don’t have competitors. We are just making stuff, don’t know anyone else who makes things in this way. I’d say we are competing with Nike, Adidas, Puma, and Major League Soccer, etc. Competing for the minds of future football fans to follow authenticity and inspire them to create their own identity and not let FIFA or the brands dictate to them what football or style looks like.

TA19

TA20

7. Do you plan on expanding the business in the near future?

It’s inevitable I guess. Football is a religion, it’s not my hand that makes these jerseys, it’s the hand of God.

TA21

8. Any dope collaborations from the past?

We made some great kits with Richardson magazine, I think they sell them on their site and store in NY, maybe in Japan. They have a great independent brand model and have been around for awhile in our neighborhood, so it only seemed natural. The visionary behind it, Andrew is a Liverpool man and knows what proper shirts should look like, so I’m happy with the black and white strong look he choose. It compliments our usual fruity-pebbles too much color vibe.

TA22TA23

We’re also making some customizations to some of the Bob Marley track suits re-released by Wear Marley. They basically brought back the iconic styles that Bob wore while playing, so it was fun to see those live again, and then to be able to add our international badges and theme as we think Bob was all about ‘one world,’ and giving these to our friends in NY to wear and personalize was the icing on the cake.

TA24 TA25

9. Which staff member is the best soccer player?

Our team is all pretty decent ! Ex-college D-1, or semi-pro, mixed styles. The league we play in is real hard-body-karate these days, getting better all the time and not far from pro, with the influx of people coming to NY from everywhere. So our guys play soccer first and everything else like work and food and silliness comes second. Many of them play in other pro systems or are involved with the pro game on some level. But the Coach is the best overall international playboy, Simonez Wolf, and he’s also a chef so go figure. That’s another story in and of itself.

TA1 TA3 TA4 TA5

Costa Rica Shines Bright in World Cup 2014

Costa Rica's national football team

Everyone loves to see the underdog take over the scene, and that is exactly what Costa Rica has done. Our South American friends crushed Uruguay 3-1 to open their World Cup 2014 appearance. A 1-0 win over Italy has set these super stars as the leader in what many considered the the World Cup’s most competitive group, the D bracket (England, Italy, Uruguay, Costa Rica, all former WC champions). With a draw against England (0-0), Costa Rica now moves to the second round with their best performance ever in a World Cup.


House of Marley would like to congratulate our ambassadors Joel Campbell and Yeltsen Tejeda on their amazing accomplishments thus far. We are honored to have these two greats representing our brand — both Campbell and Tejeda were sent off to Brazil with customized Marley Liberate headphones.


Campbell set the pace and scored the first goal for Costa Rica in the 53rd minute which tied up the opening match 1-1 verses Uruguay. Tejeda, a starting midfielder doing what he does best, dominating the field.

 

Joel Campbell Costa Rica v Uruguay

Yeltsin-Tejeda

 

Good luck to Costa Rica and all the athletes representing their countries in the World Cup 2014!

 

tejeda at homecampbell at airporthi-res-8110819b057672a3d83fbaccea519df7_crop_northCR

The Good Life x House of Marley World Cup “Get Together”

GOOOOOOOOOOALLLLLLLLLLLLLLLLL!

The World Cup is back and the best sport in the world has taken over your television screen and your local haunts. Don’t be surprised if you see a few of your coworkers taking an extended lunch to watch these matches.

The Good Life and House of Marley have set up shop at the Cardinal (234 E. 4th St) for you crazy soccer, I mean FOOTBALL fans.

The East Village is the perfect haven to watch a game over a cold drink. As you can see from the photos, not having a seat doesn’t stop these fans from enjoying a game. We’ve got three House of Marley sound systems pumping audio, so you’ll enjoy the games (and the music afterwards) with pristine audio quality, no matter how packed it gets. In the back alley there is a mini pitch for those who want put their skills to work. So, put on your favorite jersey, grab some friends, and head to the Cardinal (don’t forget to tip the bartenders)!

 

Check out: wearethegoodlife.com

Marley_GoodLife_World_Cup_email_blast

 

CB6B0024CB6B0047CB6B0052CB6B0054IMG_1980

Photo Credit: Eddie Grams