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Interview by: Reshma B
Big thanks to FareWell NY for creating this amazing zine!Follow Me
Welcome to JamRock Reggae Cruise, hosted by Damian “Jr. Gong” Marley will be going down October 20th – 25th. Making pit stops in Montego Bay and Ocho Rios, this cruise for reggae lovers will be one to remember. Tickets are sold out but if you managed to get one then LUCKY YOU!
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Big thanks to FareWell NY for creating this amazing zine!Follow Me
Noisey Jamaica II: Episode 3 features House of Marley favorite Jesse Royal as he takes us to his farm up in the hills of Jamaica.Follow Me
Here is part 2 of Noisey’s Jamaica II series, were Walshy Fire heads to Reggae Mountain to speak with Chronixx, one of the leading voices in Jamaica’s reggae revival.
Vice and The House of Marley are proud to present “Noisey Jamaica”, an immersive six episode journey into two Jamaican musical groundswells shaping the island of their birth and beyond. From the revolutionary young reggae movement led by charismatic artists such as Chronixx and Jesse Royal to controversial new dancehall artists like Alkaline. Noisey Jamaica reports on one of the most dynamic chapters in Jamaica’s rich musical legacy. Check out the first episode below.
Directed by Andy Capper, this six episode documentary series travels from all over Jamaica to report on one of the most dynamic chapters in Jamaica’s rich musical legacy since the advent of Reggae. A new video will be posted each week.
In addition to showing the parallels and exchanges between Reggae and Dancehall, “Noisey Jamaica” will trace the history of Rastafarian culture that eventually led to the evolution of Reggae. A sound and style that conquers the world several times over, produced global super-legend Bob Marley and became a turnkey for Jamaican culture.
Since its release on July 14th, Jesse Royal’s “Royally Speaking” has been been receiving record-breaking streams on SoundCloud and beyond. Jesse’s smooth voice alongside whine worthy beats takes listeners back to the homeland. These riddims are perfect for your backyard boogie, day time beach party and, of course, your sweaty, underground club.
2. Hotta the Battle
3. Greedy Babylon
4. Modern Day Judas
5. Preying on the Weak (Overstand Ent.)
6. Clear My Head (Gachapan Records)
7. Light Like A Feather
8. Silent River
9. Good Morning
10. D.O.A (Dreaming of Africa)
11. Baby Let Me Be
13. Little Did They Know (XTM Nation)
14. Talk To Me
15. World Cry (Jus Bus Remix)
16. Wadada (Burning Spear Remix)
17. Jam Rock (Gachapan/Palace Pikney Records)
18. Forever (Eccentrix)
19. Gimmie Likkle Herb
20. Muddy Road
22. Get Away
23. If I Give You My Love (Maya Angelou Speaks)
24. Journey (Gachapan/Palace Pikney Records)
25. Rastafari Call You/Outro
Growing up in England during the 1990s, filmmaker Wonford St. James spent many nights dancing in the field to the rhythms of a backyard-styled “free party.” A music lover, James studied these English parties back to its roots and instantly fell in love with the Jamaican sound system culture that eventually migrated to the UK in the ’60s. “Anyone who has ever danced in front of large banks of speakers to music being played by a DJ can thank Jamaican sound systems for that experience.” The impact this genre of music had on the world was felt far and wide, from having a hand in the birth of American hip-hop to inspiring audio purveyors to deliver louder, more portable speakers. So when the New York-based creative was asked to produce a video coinciding with the launch of House of Marley’s new Get Together Bluetooth speaker, James immediately decided to visit Kingston. In his short piece, Albert “iLawi” Johnson – regarded as the original selector – becomes our host through this sound system experience, which is a journey to a simpler, more peaceful time. Be sure to also scroll down to read our full interview with the talented Wonford St. James.
For more on House of Marley’s Get Together Bluetooth speaker as well as how you could win your very own, please visit here.
Can you introduce yourself?
My name is Wonford St. James and I am a filmmaker living in New York by way of London and Los Angeles.
How did you get into filmmaking?
Through a love of photography, music, cameras, art and life.
What was the goal behind your video?
We went to Jamaica to promote a dance and film it. I wanted to celebrate original Jamaican soundsystem culture and share a glimpse into the source of DJ culture. Jamaican music has had a massive, disproportionate, and well documented impact on global popular culture but the role of the soundsystem in the rise of reggae is not as well told. Anyone who has ever danced in front of large banks of speakers to music being played by a DJ can thank Jamaican soundystems for that experience. I want to shine a little light on the original dancehall scene and the energy, style and attitude that goes along with it.
What was your inspiration?
Growing up in England in the ’90s I spent a lot of time dancing all night in fields at “free parties,” so I’ve had traces of sound systems in my blood from an early age. As British house music evolved through that decade, I got heavily into the Jungle scene that blew up coming out of the early rave days. Jungle added the core ingredients of Jamaican dancehall into rave culture to create a uniquely British sound and subculture. You had rolling basslines and chopped out breaks bouncing along with MCs toasting over the music. Incredible and inspiring times. Going to Jamaica to make this little film was like a trip to Mecca.
How does House of Marley differ from other brands?
House of Marley has the opportunity to authentically celebrate a man and an island place with one of the world’s greatest musical heritage. Reggae imagery and attitudes have been brandalized far too often through diluted and distorted expressions of the culture. I hope that House of Marley are able to shine a new light on the subject that is creative and constructive.
What are you most excited about with your relationship with House of Marley?
It’s an exciting young brand with a great team behind it. I would love to take this project to the next level and work with the House of Marley team on a longer format film that explores the evolution and journey of sound system culture, from its roots in Jamaica across the world by way of hip-hop, house and heavy bass.
When you were approached about the project, what was the direction given and then how did you approach your execution/interpretation?
We were asked to create a film that spoke to the idea of an idea being shared; how ‘one’ becomes ‘many.’ This brief alongside a portable speaker made of wood with the Marley name on it immediately pointed me in the direction of Jamaica.
How influential has music been in your creative evolution?
Music has been the central part of my life and creative journey. The reason I live in New York is hip-hop.
What was it like traveling abroad? What were some of your favorite moments and what was some adversity you faced?
We were blessed to work with original selector and music man Albert ‘iLawi’ Johnson on this project who graciously welcomed us into his home to keep the dance at his yard. With iLawi as our guide we cut a blessed path through Kingston, uptown and down. My favorite moment was when the needle hit the first record at the dance. The soundsystem crackled and boomed into life and the place started bouncing. Alongside iLawi, we were blessed with a local producer Michelle Serieux who ensured that the only adversity we faced was whether we were going to run out of Red Stripe before the Guinness arrived.
What type of camera did you use for the film?
We shot the film on an old Canon camera using 8mm color film. These cameras are small, compact, and create a texture and warmth that fits perfectly with the story we were there to capture. The records crackle as the film rolls.
How receptive were the locals to being captured on film?
Jamaicans are lively, proud and beautiful people who are happy to get up in your face, so we had no shortage of potential superstars to liven up the dance.
Author: Robert Marshall
*Originally posted on HYPEBEASTFollow Me
SoundCloud is one of the best platforms to find any type of music, from underground to mainstream to remixes of your favorite Lana Del Rey song. The amount of talent that is a couple clicks away is out of this world.
Music Monday used to be a popular trending movement on social media that unfortunately slowly disappeared. But the House of Marley is bringing it back. Today’s tunes consist of old school reggae tracks that will bring level vibes to your busy monday.
“VOLUME 1 OF DJ CRE-8’s OLD SCHOOL REGGAE SERIES! HOTTEST TUNES FROM THE PAST TO MAKE YOU REMINISCE ABOUT THE BASEMENT & HOUSE PARTYS! HITS FROM BUJU BANTON, BARRINGTON LEVY, SHABBA RANKS ETC! ENJOY AND STAY TUNED FOR PART 2! PEACE” – DJ CRE-8
With the end of the World Cup, soccer jerseys are hot on the market. So why not customize your own? By appointment only at the Football Concierge, Nowhere FC can create the kit of your dreams. Located at 100 Forsyth Street, you can play a game of pick up across the street, while your jersey is hot on the press. The House of Marley had the opportunity to go behind the scenes and document the process of customizing a jersey. It was a sight to see, check the photos below. We even got in touch with founder Diego Moscoso (designer for Marc Jacobs and Supreme) and picked his brain about his company.
1. When did you guys first link up with House of Marley?
We met them through TheGoodlife! who have a creative agency and team in our league; we’ve known them for years through their parties and recently got introduced to House of Marley and some of the sound systems they make we use for our space. Love it so far.
2. When did Nowhere FC form?
We’ve had a team called Nowhere FC for years in the Bowery leagues and Adidas Fanatic league. We make our own kits and work with a large label company called Avery Dennison who makes a lot of the actual badges for Nike and Adidas, used on the top pro and national team kits. They test and make samples of most of their new sports labels and branding with Nowhere FC and use this to create new ideas for the big brands and clubs for future use. We’ve been doing this for a while and so for World Cup we wanted to put all the things we’ve been making into one space for our fans and friends to touch and get to sample on their own jerseys. So we thought to make a “travel agency” that brings Brasil to NY for the month. it’s called the Football Concierge, taking private appointments at 100 Forsyth next to the Chinatown field that is home to our league and team.
3. What is the design process before you start to make a jersey?
We appreciate the history of jerseys, and in soccer, there is a long history. For over 150 years clubs from all over the world, beginning in England, have been making variations of their home, away, and alternative kits to wear as a flag for their identity abroad. We follow in this tradition and design our own stuff that tells our story in NY, but also how we see global soccer, a reflection. Our color is Maroon, to symbolize being from Nowhere and the “Maroons” of Latin American colonialism, escaped slaves and runaway indigenous people who made their new nomad colonies for survival, often in the mountain tops. The Spanish word cimarrón was used, meaning like “in the mountaintops”, in reference to the people, ultimately translating and becoming the root word Maroon in english: to be isolated in a remote area, etc. Our process is about telling stories, and for this world cup event we allowed friends and guests to use our menu of graphics to make their own jersey that tells their custom story.
4. What is your favorite jersey you have customized?
Each is fun, one on one with people you never know what you will get. I like to be surprised by people and letting them design or customize is where that happens. Better than being in an office any day.
5. What is the most complicated jersey you have customized?
There have been many over-the-top ideas. the more complicated the better, especially if it’s really ugly. It still looks better than NASCAR.
6. What makes The Football Concierge unique and stand out against its competitors?
We don’t have competitors. We are just making stuff, don’t know anyone else who makes things in this way. I’d say we are competing with Nike, Adidas, Puma, and Major League Soccer, etc. Competing for the minds of future football fans to follow authenticity and inspire them to create their own identity and not let FIFA or the brands dictate to them what football or style looks like.
7. Do you plan on expanding the business in the near future?
It’s inevitable I guess. Football is a religion, it’s not my hand that makes these jerseys, it’s the hand of God.
8. Any dope collaborations from the past?
We made some great kits with Richardson magazine, I think they sell them on their site and store in NY, maybe in Japan. They have a great independent brand model and have been around for awhile in our neighborhood, so it only seemed natural. The visionary behind it, Andrew is a Liverpool man and knows what proper shirts should look like, so I’m happy with the black and white strong look he choose. It compliments our usual fruity-pebbles too much color vibe.
We’re also making some customizations to some of the Bob Marley track suits re-released by Wear Marley. They basically brought back the iconic styles that Bob wore while playing, so it was fun to see those live again, and then to be able to add our international badges and theme as we think Bob was all about ‘one world,’ and giving these to our friends in NY to wear and personalize was the icing on the cake.
9. Which staff member is the best soccer player?
Our team is all pretty decent ! Ex-college D-1, or semi-pro, mixed styles. The league we play in is real hard-body-karate these days, getting better all the time and not far from pro, with the influx of people coming to NY from everywhere. So our guys play soccer first and everything else like work and food and silliness comes second. Many of them play in other pro systems or are involved with the pro game on some level. But the Coach is the best overall international playboy, Simonez Wolf, and he’s also a chef so go figure. That’s another story in and of itself.