Alexander Richter – The Man Behind the Lens

NYC based photographer Alexander Richter has one of the best eyes for capturing your favorite artists in their most natural setting. Photography is one of the most intriguing and populated art forms, but Alexander manages to stay on top. No glitz, glamour or over-photoshopped photos. Alexander uses the right adjustments to make you feel like you were there when the photo was captured. House of Marley was blessed with the chance to pick up some knowledge and gain a better understanding of Alexander’s work. Check out AlexanderRichterphoto.com for an inside scoop.

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How did you link with the House of Marley, and what attracted you to the brand?

I grew up as a fan of reggae and was heavily influenced by Bob’s music. Fast forward to 2012 when I traveled to Kingston for 7 days with a friend of mine to create the photo-based documentary project called SEVENS CLASH. Upon my return I re-connected with Tracy from The House Of Marley and we mutually took an interest in what the other was doing. We had meetings which led to me learning about their amazing audio products, and now here we are.

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How do you deal with an artist or a person that is super camera shy or has the “I don’t want to be here” attitude during a shoot?

I think being personable is one of the best attributes to have as a photographer. In order to make good photos you have to be able to connect with your subject. I tend to work very close to the people I’m photographing, sometimes within inches of their face, so creating a good exchange of energy is critical. It seems obvious, but I’ve had plenty of shoots where the people I am photographing tell me horror stories about working with other photographers who just stay behind the camera and fail to communicate with their subject. Which to me is crazy because it’s that exchange of energy that creates the best photos. So I would have to say it’s critical that if you are having a shoot with someone who is not keen on taking pic
tures that you take some time and just talk with them. Don’t even break out the camera until the vibe is right.   

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What are the top things you consider when location scouting?

Locations are driven by the person that I’m photographing so when I get commissioned to do a shoot I begin to think about the person I am shooting and visualize environments that would complement whomever they are. I like to look for colors, different surfaces (glass, metal, wood), textures, light & shadow. Obviously there are jobs with creative directions which drive a shoot but it’s always good to have an eye out for something different so that you can place someone there and create a shot that wasn’t in the brief.

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With the infiltration of people with digital cameras and Photoshop, how does your photography set itself apart from the masses?

I try not to think about what other people are doing, but if I had to answer it I would say my eyes. No one else sees the world the same way I do and as a result I create photographs that reflect that. I also get my camera into places that other people might be interested in seeing, but aren’t willing to take the risk to make it happen. I have had the opportunity to have access to worlds that not everyone is welcomed to and with those moments I have worked hard to show that experience, whether it was in Jamaica, working with graffiti writers in NYC, or exploring new generations of hip hop artists in Chicago. In addition to that, I take great care in composition, in lighting, and execution of the image at that decisive moment.

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Why do you think companies choose you to do shoots for them over the next photographer?

I think people tend to be attracted to the raw feeling of my work. I don’t do loads of Photoshop to my images. I try to create my images in camera the way that I am seeing them on the print side. And whether you like them or not, they will make you feel some type of way. If they don’t, then I haven’t done my job. I think people also like the fact that I work with different mediums as well. I shoot with a digital 35mm, Polaroid land & passport cameras, 35mm film, and medium & large format film cameras as well. Each camera has its own voice so using a variety of tools helps me create unique images.

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What type of research do you do on an artist or person before you start a photo shoot?

I try to do as much research as possible. I like to know something about each subject I’m working with so that I can start on some sort of equal playing field if possible. I think having different points of communication is key to connecting with your subject so it’s always beneficial to know about who you are working with. I also look at photos that other photographers have made so that I can challenge myself to create work completely different than anyone else.

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When did your interest transition from film to photography?

Well, I went to school for film and at first that’s what I set out to do. Around 2004/2005, I discovered my father’s Hasselblad, began shooting more, and realized that photography was what I was meant to do.

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What is your favorite type of camera?

I don’t have a favorite camera. Whatever camera I have in my hands at the time is the camera that I need.

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Are you more into digital photography or film (analog) photography?

I love it all. They both have their place and I’m grateful to understand and use both.

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Photo Credit: Alexander Richter

Polaroids – Diahann Williams

House of Marley to Donate $100 for any donation made to the Reggae Girlz

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Yes! You read correctly — for ANY and EVERY donation, for ANY amount given, the House of Marley will match with $100. (Until we reach 25k)!

The House of Marley will be matching each donation that is given towards the Reggae Girlz World Cup 2015 Bid. For every NEW donation over the next few days, we will donate $100 for each $1 that is donated.

Referral Contest: In addition to the House of Marley matching your donation, you can also win a House of Marley Get Together Audio System. Using the Indiegogo share tools, send this campaign to as many friends & family as you can. The donor with the most referrals wins the Sound System!

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This campaign is not only for the Reggae Girlz, it is about empowering girls and women from all walks of life through athletics and beyond. Financial burdens should never be a road block in achieving one’s goals and dreams.

Canada June 6th – July 5th, will be the location of the 2015 Women’s World Cup and the next destination for our Reggae Girlz. The Jamaica’s Women’s National Team has partnered with Cedella Marley to raise money for the Women’s World Cup 2015 bid. Want to get in on the action? You can do so by donating through the Reggae Girlz’ Indiegogo page.

We encourage you to donate and spread the word!

For more information please check out the Reggae Girls Indiegogo Page

House of Marley’s The Get Together: AllDayEveryDay

 

For that brief moment when hasty New Yorkers stop in their tracks and turn into spectators fascinated by a group of break-dancing street performers, the Big Apple tastes a bit sweeter. It is this acrobatic art spawned from the Bronx that unites people around the globe with the joys of laughter, wonder and imagination among many others. For the fourth installment of House of Marley‘s video series highlighting its new Bluetooth speaker The Get Together, Brooklyn-based Director Harrison Boyce chose to look into the personalities of these talented dancers. “I wanted to find out if they really loved dance and the trains were their platform to share their talent with the world, or if they were hustlers using dance to make money, and I quickly found out that they have a deep love for dancing and that the money was secondary.” After checking out Boyce’s film, be sure to read through our full interview with the director below.

For more on House of Marley’s The Get Together Bluetooth speaker as well as how you could win your very own please visit here.

 

Can you introduce yourself?

My name is Harrison Boyce and I’m a director and photographer living in Brooklyn, New York.

How did you get into filmmaking?

It all started through BMX. I rode BMX throughout my whole childhood and ended up being a sponsored rider, then working as an art director for a company, as well as starting one of, if not the first BMX blogs called Defgrip. I was always filming and making videos with my friends, but it wasn’t until I started making short docs and creating content for Defgrip that I really started to get into film making. It was just a hobby for me at the time, but once I moved to New York, I started to get a lot more directing jobs and over the years have transitioned from working as a designer in the BMX world to a director focusing on fashion and commercial work.

What was the goal behind your video? What was your inspiration?

Living in New York I pretty much ride the subway every day and kept seeing these kids dancing in the trains. I had thought about doing a project about them, but it was only in the back of my head and I didn’t really have an outlet for it. So, once I started talking with Alldayeveryday about this project with House of Marley, it made perfect sense to put something together with the dancers for this project.

The goal behind the video for me was to find out who the kids were who were the first to start dancing on the trains and to showcase them as people. To share their personalities with the world and tell their story. I wanted to find out if they really loved dance and the trains were their platform to share their talent with the world, or if they were hustlers using dance to make money… and I quickly found out that they have a deep love for dancing and that the money was secondary.

What are you most excited about your relationship with House of Marley?

House of Marley has been incredible with this project because they just let me do my thing and supported my vision 100%. A lot of time brands can really get involved and almost take over the creative process, but the guys at House of Marley essentially laid down the foundation for a dream project and let me do my thing the whole way though with nothing but support. A perfect partnership.

When you were approached about the project, what was the direction given and then how did you approach your execution/interpretation?

Allday approached me, and I asked if I’d be interested in putting some ideas together around the idea of “getting together.” They really wanted to leave it up to the directors to bring ideas to the table, so it was really open as far as the creative goes.

I just worked on a few different ideas around the idea of “getting together” using music as the main ingredient that actually brought people together.

How influential has music been in your creative evolution?

Music has been a huge influence in my work and it really drives my creative process, especially in the edit. I grew up in a musical family and music has always been something that plays a part in anything I’m doing creatively. Specifically with film, music becomes such a big part of telling a story, creating emotions, and setting a flow and an arch… I like to work with the music first, building a foundation to edit on and everything else really falls into place if you have the right music or soundtrack.

Was there any issues with filming on the subway?

I wasn’t sure how it was going to be bringing a Red camera down there, but we didn’t have any problems at all. I’m pretty good with filming in random situations and can just roll with the flow and the Waffle Crew definitely knows the ins and outs of performing on the subways. We tried to keep moving and not stay in one spot too long and I think that definitely helped us not run into any problems.

You’ve worked on everything from commercial films to short films and fashion films – which of the projects would you say is your favorite to collaborate on?

I think my favorite thing is the fact that I’m able to work on so many different types of projects. To me it’s more about the people and the experiences I have making my work, than the specific type of genre I’m working in. I really like to learn about people, explore new places, and basically do anything I can to learn something new each day. So I feel super lucky that I’ve been able to work on so many diverse projects with such a broad range.

Author: Robert Marshall

*Originally posted on HYPEBEAST 

House of Marley’s The Get Together: NYC Lineup

 

As a tribute to its newly released wireless speaker as well as the history of portable audio, House of Marley enlisted four filmmakers to create a video piece that could speak to the very essence of this speaker and its ability to bring people together. For this installment, New York-based director Sam Fleischner explores the impact of music on the life’s of those struggling to exist in the chaotic world of a concrete jungle. Not only does music provide a sense of serenity, but as it is depicted above, it allows people to forget their differences and join hands in celebrating the simpler joys of life. Check out Fleischner’s short film above and be sure to read through our full interview with the director below.

For more on House of Marley’s Get Together Bluetooth speaker as well as how you could win your very own please visit here.

 

Can you introduce yourself?

Sam Fleischner, film director.

How did you get into filmmaking?

Westerns, believe it or not.

What was the goal behind your video? What was your inspiration?

Try to do something fun with the potential of a portable speaker. Dancing is good for health.

How does House of Marley differ from other brands?

Well in terms of making commercials, they were a great combination of supportive and hands off. They were also generous with their product and let me give each of the dancers one of the speakers.

When you were approached about the project, what was the direction given and then how did you approach your execution/interpretation?

This was a lot of fun for me because I got to come to write the concept myself. Usually with these kinds of jobs, the creative comes to you already developed to some extent so it was fun to start with the seed. I had three very different ideas that we were all excited about but we settled in the “line”. This process really picked up steam when I got Cynsei Sohbet on board. We worked out the choreography and flow together. She is a great leader, or in this case, “Rasta-fairy”.

How influential has music been in your creative evolution?

Music is one of my pillars. For this project I worked with my friend Matt Werth at RVNG. He hooked me up with the hypnotic Secret Circuit track that drives the piece.

When you’re not working on big brand campaigns, what sort of passion projects do you like to work on?

I spend a lot of time in my garden, and working on non-commercial feature films like Stand Clear of the Closing Doors.

How did you cast the subjects for this video? Each individual is so interesting because they don’t, at face value, look like they would be dancers yet they all have a strong motion and rhythm. Was that the intention?

Yea, that was part of the concept. Everyone’s got a groove in them but it can be hard to find sometimes.

Where was the filming done? It looks like an abandoned, really sterile bank or something.

It was filmed at Anthology Film Archives, which is sort of like a temple for experimental cinema, but originally the building was supposed to be a court house. They show some of the best film programs in the world there. I worked there as a projectionist when I first moved to NYC, so it was a really fun place to shoot.

 Author: Robert Marshall

*Originally posted on HYPEBEAST 

 

House of Marley’s The Get Together: Kingston Freestyle

When House of Marley recruited PSYOP to reinterpret Bob Marley’s ideals alongside the elegant Get Together Bluetooth Speaker, the character animator-turned-filmmaker looked to his love for dance hall videos and Japanese anime for inspiration. “For The Get Together I wanted to characterize the affect of music and how a good vibe can multiply from person to suddenly a whole block party.” Scored to Major Lazer’s “Watch Out For This (Bumaye),” Ding handed out the bamboo-constructed speaker and captured the infectious free spirit of Jamaica take hold of those around him. After checking out the short film above be sure to read through our full interview with the director below.

For more on House of Marley’s Get Together Bluetooth speaker as well as how you could win your very own please visit here.

 

Can you introduce yourself?

Hello, my name is Gerald Ding I am a Director at Psyop in New York and live in the Lower East Side with my wife and our French Bulldog, his name is Bob.

How did you get into filmmaking?

I started as a character animator and was so focussed on owning a series of shots as my part for a project. To me that was like my first chance at being a storyteller, but I wanted to tell the whole story in my own way and not just a piece of it.

What was the goal behind your video? What was your inspiration?

A lot of times in advertising when there’s a product, brands usually characterize what they’re selling and try to give it a personality. For The Get Together I wanted to characterize the affect of music and how a good vibe can multiply from from person to suddenly a whole block party. I really loved Dance Hall videos and Japanese Anime so I mashed them together this time.

How does House of Marley differ from other brands?

Almost every brand, especially in the beginning, tries to build content for what they’re selling while Marley House is built on the spirit of Bob Marley and Reggae music culture.

What are you most excited about your relationship with House of Marley?

I’m proud that I got to collaborate with Gabe and Tracey, friends I’ve known for years but never had a chance to work with, and on a project that visually encompasses many of my favorite things.

When you were approached about the project, what was the direction given and then how did you approach your execution/interpretation?

The creative brief was very open and trusting, they wanted to know how I’d interpret Bob Marley’s ideals without making him as the focus, and how do we portray one becoming many. I know that Psyop was in this mix since were known for a certain visual storytelling and look, but I wanted push this idea I’ve had going on in my head and see how it’d actually look like.

How influential has music been in your creative evolution?

I love the match cut style in Major Lazer’s Get Free video it’s awesome, so is the song to. When I imagined the 3 stories I wanted to show, nothing else seemed to work so perfectly as Major Lazer did, so we edited with “Watch Out For This (Bumaye)” and couldn’t imagine anything else.

How different is film directing from strictly animating?

It’s a different kind of trust when you’re working with your artists and crew but the storytelling aspect is the same to me. In film I’m collaborating with cinematographers and actors and other crew members that are going to give me a performance that may or may not turn out the way I saw it in my mind. It’s a different kind of collaboration that becomes something different or even better than I imagined it in the beginning. This could be the same for animation also but outcome is much more refined and honed in, basically each frame can be manipulated and I have complete control if there’s enough time

Author: Robert Marshall

*Originally posted on HYPEBEAST

Your Favorite Pop Song with a Reggae Twist

It is difficult to put into words the influence that Reggae Music has on the world. But you can hear it everywhere, from steel drum samples to recorded skits in rap songs from your favorite Kingston drug lord. Reggae music is timeless music, a representation of a culture and lifestyle often mimicked and duplicated. But who doesn’t love a reggae flip of your favorite pop song?  Take a listen to our top 10:

 

Adele – Set Fire To The Rain (Reggae version by Reggaesta)

Beyoncé – Drunk in Love (reggae version by Reggaesta)

Lana Del Rey – Video Games [reggae version]

Wrecking Ball – Miley Cyrus Reggae Remix

When I Was Your Man – Bruno Mars Reggae Remix

Alicia Keys – Girl On Fire (J-Vibe Reggae Remix)

Pharrell Williams – Happy (Cousin Cole Reggae Mix)

Royals –  Lorde Reggae Remix

No Doubt – Don’t Speak (Reggae version by Reggaesta)

Gotye ft Kimbra –  Somebody That I Used To Know Jr GoBlender Reggae Refix

Happy International Reggae Day!

Today is International Reggae Day and The House of Marley would like to encourage you to take your time and appreciate the different sounds of reggae music. Comment below and let us know your favorite reggae tune.

 

 

Jimmy Cliff – World Upside Down

 

Peter Tosh – Rastafari Is

 

Stephen Marley Ft. Damian Marley – Jah Army

 

Barrington Levy – Sensimilla

 

Rebelution – Ordinary Girl

 

Sanchez – Never Dis Man

 

Queen Ifrica – Keep It Your Self

 

Sean Paul – Temperature

 

Skrillex & Damian “Jr. Gong” Marley – Make It Bun Dem ($1 Bin Remix)

Gyptian – Hold Yuh

NYC’s Underground Ring Leader – Bekim Trenova

Bekim Trenvoa – DJ, promoter, model and Renaissance Man. Atlanta, Georgia is where he was born but NYC is his current hometown. Bekim is the ring leader and the man behind “Fight Night” and if you’ve never heard of such a thing, today is your lucky day. Who doesn’t love a great boxing match? And who better to put together an underground extravaganza than Bekim Trenova. House of Marley was blessed to be able  to sit with Bekim and pick his brain. Check Out: TRANSMISSION presents: FNT http://issuu.com/transmissiononline/docs/fntfinalshrinktiny

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When did you first hear or connect with the House of Marley company?

I first connected with the House of Marley through Tracy Anderson. I connected with him when I threw a secret Skrillex party in 2012, weeks before he won his Grammy.  Tracy was at WeSC at the time and they were the main sponsor for the event.  I actually got that job because of the rep I had throwing the underground fights. Since then, Tracy has been a massive supporter and fan of the fights and has taken his work to the House of Marley. I’m super excited for him and have the utmost respect for what he is doing for NYC and The House of Marley. There is no bigger name than MARLEY if you ask me. I’m honored to work and have them sponsor Fight Night.

 

What does Marley mean to you? 

When I think Marley, I think “being together” , “unity” and “love”.  I want to  live that way and provide that for my community . I adore bringing people together. No who’s cool this and that, we are all human. I love all the communities out there and try to be friendly and literally dive into all of them.

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When did you start hosting parties, and what was the wildest party you threw when you first started?

Man, I’ve been hosting parties from my high school days.  Slip and slides, BBQ bangers – you name it. I’ve always seemed good at it, and I guess it has somewhat translated to my real life career. It’s kind of scary, because a place like NYC doesn’t stop and my energy doesn’t seem to either. With nicknames like Thumper and Mogli, I just have accepted “I gots the wild style”.

 

Why boxing? What made you choose to host boxing matches over other sports?

Boxing came from two friends of mine joking about it in 2009, and it just so happened that I knew a couple of people that could help pull it off. This has all been a ride of faith, synchronicity, and magic. I didn’t choose it. It chose me.

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FNT was clearly a huge success out in SXSW. Now with the rise in popularity do you think it will be more difficult to keep the events “underground”?

No, I don’t think so.  It really depends on the attack and angle we use to take on NYC or other cities.  Our NYC fan base and team knows the routine. “Quiet….Shhhhhhhhh.” At SXSW we were at a real gym and felt comfy. So we exposed it.  It really depends, I trust myself enough to know I can make the right decisions.

 

I read in your Societe Perrier interview that you are going to have an event at Art Basel? Do you see yourself taking FNT overseas anytime soon?

I can’t wait for art Basel. Miami vs NYC is going be out of control.  The idea is to go to cities that have a festival where we can pull bigger and wider ranges of influential audiences.  We will 100 – percent be going to Europe and overseas in 2016.  Imagine London vs  NYC. I have our run of the next two years mapped out and it’s about to get real fun.

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In your Carpe Diem interview you talked about the diversity of NYC and how you wanted different groups of people at your events. From skaters to Wall Street execs, models to music heads. How successful have you been with bringing out different crowds?

100 – percent  successful, sports do that and It makes me so happy when everyone is together.

 

Are you the only person putting on these types of events? And do you see a rise in similar events due to your success?

There are definitely other outlandish things going on. I will say that BANG ON NYC is exactly how I like a massive party to be. Carnival performance, weird freaks, all sorts of music. I’ve been working closely with them for almost 5 years now, and I’ll never leave their side.

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Who is the coolest person you have worked with so far? And if you could pick any artists to perform at your events who would it be?

The coolest person I’ve ever worked with so far is hard.  I mean Bassnectar , A$AP Mob, and Skrillex are big names for sure.  They all seemed to be peaking at the times I  got to experience them. I’ve worked with so many cool people in different worlds for different things, modeling and acting etc. I guess breaking down cool and who’s got it, the coolest would be the A$AP Mob. They are actually the only artists I kind of got butterflies being around them the first time. I mean they took NYC and the world by storm. Coming from Atlanta, I love hip hop so much and it seemed like NYC rap was dead for awhile. Then A$AP Rocky’s mixtape came out and holy shit,  the NYC streets were on fire. It was an exciting and motivating time for me. Migos, out of my hometown Atlanta, Georgia, is our number one target right now for the next fight night. They have taken over hip hop/rap and even the A$AP mob on the cool factor right now. The amount of mixtapes and hits they are putting out is kind of  mind blowing.

 

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Photo Credit: Diahann Williams

 

Photo Credit: Dylan Forsberg

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The Good Life x House of Marley World Cup “Get Together”

GOOOOOOOOOOALLLLLLLLLLLLLLLLL!

The World Cup is back and the best sport in the world has taken over your television screen and your local haunts. Don’t be surprised if you see a few of your coworkers taking an extended lunch to watch these matches.

The Good Life and House of Marley have set up shop at the Cardinal (234 E. 4th St) for you crazy soccer, I mean FOOTBALL fans.

The East Village is the perfect haven to watch a game over a cold drink. As you can see from the photos, not having a seat doesn’t stop these fans from enjoying a game. We’ve got three House of Marley sound systems pumping audio, so you’ll enjoy the games (and the music afterwards) with pristine audio quality, no matter how packed it gets. In the back alley there is a mini pitch for those who want put their skills to work. So, put on your favorite jersey, grab some friends, and head to the Cardinal (don’t forget to tip the bartenders)!

 

Check out: wearethegoodlife.com

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Photo Credit: Eddie Grams

Strike Hard for the Reggae Girlz! Jamaica’s National Women’s Team vying to be the first Caribbean team to win a World Cup Championship.

The Jamaica Football Federation is seeking funds to cover the initial costs of training camps, nutrition, travel, and housing for the 26-woman team.

And the House of Marley wants to help. But we need your help, too.

The Reggae Girlz are at the top of their game and are real contenders to win the World Cup in 2015. Unfortunately, funding from the Jamaican Football Federation is not spread evenly and almost all resources are used to support the men’s team. The House of Marley wants to even the playing field and help get the Reggae Girlz the proper funding required for practice and qualifying games.

You can help us support the Reggae Girlz on their journey to the 2015 World Cup by heading to gofundme.com/JamaicaWomensFootball and donate to the Reggae Girlz program.

Mention House of Marley in the comments section of the GoFundMe page when you donate, and we’ll match it until we reach $5k.

I am Reggae Girlz!

Trudianne